weddings

A custom wedding hashtag service now exists

By Kirsty Sier December 19, 2016
Barely Famous

"You are what you post," says the website

"You are what you post, so post something clever."

Those are the words that greet you when you enter the Happily Ever Hashtagged home page.

The new service, created by Los Angeles Magazine editor Marielle Wakim, helps brides to create custom hashtags for their weddings. Because in the time we are living in, if you don't hashtag it, did it ever really happen?

Unbreakable Kimmy Schmidt

To be fair, hashtags are hard. And wedding hashtags are usually pretty uniform, consisting of two names with an "and" in-between. If they're feeling fancy, they might add "got hitched" at the end.

"My goal is not to give someone a hashtag anybody could think of off the top of their head," Wakim told ABC News.

Wakim got the idea after attending 19 weddings over two years and noticing how same-same the hashtags were. Each bride wanted to come up with something creative to brand their wedding on social media, but presumably, they had too many other things to think about to come up with anything.

"Clearly there's a need," said Wakim.

"People are not able to come up with something. So I decided to give it a try in terms of monetizing it."

Unsurprisingly, there are plenty of automatic hashtag generators already in existence. W Hotel, for instance, offers its own social media wedding service for a cool $3,000. Not only is Wakim's service more personalised than the other automated options in existence, it's also much, much cheaper, at $40 per hashtag.

Wakim's brief consists of asking for her clients' names, the tone they want (e.g. funny, simple, clever or romantic) and a survey that allows her to get a feel for what kind of people they are. She says that, so far, all of her clients have been millenials.

"This is either the best idea of the dumbest idea I've ever had," Wakim joked in an interview with New York Magazine.

Either way, it seems to be working.

Smooth Mrec