We’ve all been pronouncing Zara wrong

By Marni Dixit May 11, 2018

Oh. My. God. 

According to Refinery29, we’ve all been pronouncing Zara wrong! 

It seems one of the R29 fashion team members hung out at the Zara headquarters in A Coruña, Spain and soon realised no one says “Zara” like us. 

Apparently, the word is actually meant to be pronounced “dzah-dah” because of the Northern Castilian dialect where the Zs are pronounced with a soft “th” sound, Rs and closer to Ds. 

This video should help…

A post shared by RACHEL BESSER (@rachelbesser) on

Until “daze-duh” catches on everywhere we may stick to “Zara”… 

Image: Marcos del Mazo/LightRocket via Getty Images