Woolworths enforce buying limit on baby formula after this video went viral

By Hayley October 23, 2018
Image: Facebook

Woolworths were forced to impose a new limit on buying baby formula after a shocking video went viral.

Shopper Ben Barak was visiting the grocery giant's Chadstone chain on a Sunday morning when he saw a massive queue at the checkout.

He filmed the line in disbelief, and told that every shopper was stocking up on baby formula.

“I got to the shop at just before 8am that morning (Sunday) and there was nobody there.

“But when I went to pay at the checkout about five or 10 minutes later, there was about 50 people lining up with boxes. They just came out of nowhere."

Woolworths had recently increased the number of formula tins customers could buy in one transaction, changing the limit from two to eight, arguing they had increased their supply of the product.

A spokesperson has since confirmed they have reverted back to their two-tin limit, after massive public outcry to Barak's viral video.

"We can confirm from next week the baby formula limit will revert to two tins per transaction.

"We'll closely monitor our on-shelf availability and feedback from customers as we make this adjustment. 

"We will communicate this limit to our store teams and ensure our customers are advised by displaying signs in our stores."

Baby formula is hot property for personal shoppers, who buy the product in bulk from Aussie supermarkets to sell at an inflated price in China to desperate mothers.

What's wrong with the baby formula in China? Back in 2008, a national disaster saw six babies die and 300,000 more fall sick after consuming baby formula laced with melamine.

Add to that the fact that China regularly struggles with food safety and pollution problems - Chinese parents just think Western baby formula is a safer choice for their child. Understandably!

Shaun Rein from the China Market Research Group told BBC:

"Everybody is cautious and that's why in general imported food sales are skyrocketing primarily through e-commerce.

"The local brands that do well buy their formula overseas - usually sourced from Australia or New Zealand - and bring it back to China to package here."

Image: Facebook